影视圈有种很流行的说法叫“一流电影卖情怀,二流电影卖特效,三流电影卖故事!”
而情怀电影呢,又分为三类:一是主打“粉丝情怀”的ip电影,二是系列电影,三是主打某一特定情感的故事电影。
业界有个“流行文化三定律”说,“1.大多数我出生时已经有的流行文化都是陈旧老土不值一提的;2.大多在我10-30岁之间诞生的流行文化都是无法复制的经典;3.大多在我30岁之后诞生的流行文化都是愚蠢肤浅、幼稚可笑的”,可见大多文化受众对于文化的度量衡是自己而非作品;
公司的综合办在去年就对影视剧市场做过细分化的调查,得出的结论在孟轻舟看来,还是很客观的;
从单位作品个人消耗时间的角度来看,大型游戏>、漫画>电视剧>电影>歌,但是人通常不仅仅是被一个作品影响,更多的是被系列作品或者和这个作品相关的人影响的,
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